Leadership
Chrissy Keeton, Founder
For 20+ years, Chrissy has advised executives on business strategy and employee and customer experience. In her role as Chief Customer Officer for a tech consulting company, Chrissy was instrumental in setting company strategy and led various functions of the organization, including sales, marketing, and operations.
Chrissy's experience leading and growing teams illuminated her passion for bringing out the best in people and the impact that has on business performance. So in 2020, Chrissy formed Control Y to help small business leaders accelerate growth.
Chrissy is motivated by solving hard problems and doing hard things. She recently completed a 100K mountain biking race in the Shenandoah Mountains. Many days you can find her mountain biking with her family on the James River Park System.
About the Name
The name, Control Y, refers to the keyboard shortcut used to "re-do." The process of building a thriving company often requires reinventing the culture and practices that have gotten you this far. Our name is meant to evoke the positive characteristics of reinvention like growth, action orientation, and innovation.